![]() ![]() Both have been with Harry’s since the company first started. ![]() First off, the new company is led by two Harry’s veterans, Allie Melnick, brand strategy and VP of new growth, and Brittania Boey, SVP of research, development, and design. ARE FLAMINGO’S GOOD RAZORS?įlamingo has taken everything that had made Harry’s a top seller and turned it up a notch. So, Flamingo was created, and the focus leaned toward making ladies’ razors a better product. They needed a division that would cater specifically toward women and not just by changing their razor handle to pink. Over a million women have since enjoyed Harry’s products.Īs time went on, there were those within Harry’s workforce who knew if they were to throw focus on women, they could create products better suited for women. They saw firsthand just how well Harry’s products delivered for the men in their lives, so they in turn began to use Harry’s products. Along the way, though, women were beginning to realize what Harry’s was all about as well. They have kept their prices down while giving consumers the shave they are looking for. So, along with purchasing the German blade manufacturer, Andy and Jeff have also employed over 600 hardworking engineers, designers, craftsmen, and chemists to manufacture products from the finest materials and ingredients to ensure that men get the result they desire. Their main goal, though, was to keep the price reasonable for all. The boys were looking for something simple that delivered great results. In early 2014, the duo purchased the German razor blade manufacturer, Feintechnik, for a cool $100 million and Harry’s was off to the races.Īndy and Jeff both said that the idea of Harry’s came because they were frustrated with overpaying for shaving products (mainly razors) that were overdesigned and didn’t offer the results they were looking for. Founded in July 2012 by Andy Katz-Mayfield and Jeff Raider, the boys launched Harry’s in 2013. ![]() See, almost ten years ago Harry’s, a direct-to-consumer startup, hit the market as a way to offer a solid and inexpensive option for men and their facial grooming. Ladies, you can thank Harry for your Flamingo. ![]()
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